Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the worldas best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the readeras own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.DISCOUNT. Companies can choose to take a flexible position on pricing or a firm one. Some companies never reduce the ... They also run a well funded advertising and PR campaign to make sure that their products are sought after, and are seen on ... At the more affordable end of the market M.A.C cosmetics do the same.
|Title||:||100 Great Branding Ideas|
|Publisher||:||Marshall Cavendish International Asia Pte Ltd - 2011-12-15|