In a revised and updated edition of his classic retailing guide, a PR and marketing guru explains how businesses of all sizes can take advantage of retail opportunities in any economic environment, with effective strategies for attracting new customers, promotions, special events, and more in the face of increasing competition and consumer uncertainty. Original.Use lottery type scratch-off tickets to determine discounts or prizes. They can be printed to meet your specifications, or you may be able to buy stock cards. ai You might also encourage customers to bring in their losing state lottery tickets for aanbsp;...
|Title||:||1001 Ideas to Create Retail Excitement|
|Author||:||Edgar A. Falk|
|Publisher||:||Prentice Hall Press - 2003|