26 Ways To Screw-Up in Business and How Not To is a humorous, yet serious, business book. During a span of 50 years, the author discovered that there are 26 business commandments that you should never violate and if you do, itas at your own risk. For example, Commandment # 4: Thou Shall Not Fish For Tunas in a Lake (never put probability before profitability). Commandment #8: Thou Shall Not Sell Texaco-Milk (problem with line-extensions). Commandment #18: Thou Shall Not Look Through a Keyhole With a Glass Eye (test, not guess). For nearly five decades Bill Fawcett has worked with hundreds of entrepreneurs and small-business owners. He is convinced that a96% of business mistakes are a result of breaking one or more of the 26 commandants set forth in this guide-to-success.a This book is not about managing people; itas about managing oneself. The number one determinant of your success is you! Youare the quarterback who gets all the glory when you win and all the blame when you lose. What if you could reduce the number of turnovers and interceptions? Wouldnat you want to know what mistakes you must avoid? Of course you would! This guide-to-success not only identifies what you must avoid; it offers prescriptions for doing it right.The second key for increasing sales is to use the Russian Doll approach to unpeel the real reason why a person needs to buy your product or service. When travelers go to Russia, one of the souvenirs many people bring home is a Russiananbsp;...
|Title||:||26 Ways To Screw-Up in Business and How Not To|
|Author||:||William F. Fawcett|
|Publisher||:||iUniverse - 2011-08-11|