The world's payment infrastructure is going through a major upgrade to EMV, the smart card standard mandated by Europay, Mastercard and Visa to combat fraud. But EMV also offers significant opportunities for creating competitive advantage. Aneace Haddad's 'A New Way to Pay' is about enabling cardholders and merchants to see card payment as something exciting and different, so that they will focus on the added value that your card provides, rather than the cost it represents.Creating Competitive Advantage Through the EMV Smart Card Standard Aneace Haddad ... My experience at the moment of purchase will be slightly different depending on whether I pay by cash, cheque or ... In many retail segments, checkout hardware components have gone from being a necessary expense to being aanbsp;...
|Title||:||A New Way to Pay|
|Publisher||:||Gower Publishing, Ltd. - 2005|