Short Course books are written from an international perspective for an international audience.In fact, the Ford Escort was supposed to be that car but, in the end, the U.S., European and South American versions ended up so different they actually ... The Focus is part of Forda#39;s grand plan called aquot;Ford 2000aquot; which aims to capitalize on global economies of scale to cut costs and ... But there are clear signs that companies are realizing that consumer preferences and product problems do have someanbsp;...
|Title||:||A Short Course in International Business Culture|
|Publisher||:||World Trade Press - 2000|