Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

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Place yourself in the midst of todaya€™s fast-paced exhilarating world of advertising with Oa€™Guinn/Allen/Semenik/Closea€™s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authorsa€™ vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E youa€™ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The booka€™s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Todaya€™s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The booka€™s focus on real advertising practice is reflected in the booka€™s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.As in the Otter Box ad in Exhibit 14.14, the use of QR codes in advertising is a topic that scholars are examining in terms of ... Otter Box uses digital media to speak to a relevant target audience of iPhone owners in their iProtection campaign.

Title:Advertising and Integrated Brand Promotion
Author:Thomas O’Guinn, Chris Allen, Richard Semenik, Angeline Close Scheinbaum
Publisher:Cengage Learning - 2014-02-13


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