Advertising and Public Relations Research

Advertising and Public Relations Research

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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.So how can you be certain whether the information you find is reliable? ... For example, although information from a€œwikiaquot; sites such as Wikipedia may generally be reliable, you should know that such sites allow visitors ... What type of site is it ?

Title:Advertising and Public Relations Research
Author:Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
Publisher:Routledge - 2015-01-05


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