Advertising and Societies

Advertising and Societies

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Now in its second edition, altIgAdvertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.... regularly tuning in to that show alone each week, as well as The Fairly Odd Parents, Jimmy Neutron, and Invader Zim. ... continue to dominate the tween landscape include Zoey 101, Romeo!, and Neda#39;s Declassified School Survival Guide.

Title:Advertising and Societies
Author:Katherine Toland Frith, Barbara Mueller
Publisher:Peter Lang - 2010


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