Advertising as Communication

Advertising as Communication

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.tion of isolated elements in a piece of content cannot tell us everything about how meaning is produced in the text nor ... Advertisements are experienced as part of a flow of many sorts of cultural communication and their significance ... associated with developing an adequate methodology for the investigation of audience a#39;readingsa#39; see Morley (1980), especially chapter 4. ... Why do ads in magazines and newspapers and commercials on TV use the following techniques or formulae?

Title:Advertising as Communication
Author:Gillian Dyer
Publisher:Routledge - 2008-03-07


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