Advertising Campaign Design

Advertising Campaign Design

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A good slogan may last the life of the product or until a company is sold, reorganized, or the brand is changed in some meaningful ... Jingle a Catchy Tune One way to make a key consumer benefit memorable is to attach it to a a€œ catchya€ tune.

Title:Advertising Campaign Design
Author:Robyn Blakeman
Publisher:Routledge - 2015-01-05


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