How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside youall see step-by-step how to take a great idea through the complete advertising process. And because itas focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips youall need to succeed in the class now and get your project chosen in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.A good concept provides an umbrella theme that overarches the campaign and carries over into every execution. ... In a campaign, the intent is to put something in each execution that leaves a similar impression with consumers so ... A slogan or tagline may be used for a single campaign, or it may endure for many years.
|Title||:||Advertising Campaign Strategy: A Guide to Marketing Communication Plans|
|Author||:||Donald Parente, Kirsten Strausbaugh-Hutchinson|
|Publisher||:||Cengage Learning - 2014-08-01|