Advertising Copy, Layout, and Typography

Advertising Copy, Layout, and Typography

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THE PLACE OF THE SLOGAN IN ADVERTISING To be of value as such, a slogan must be used continuously over a ... While the slogan has long been associated with campaign advertising, many retailers and other local firms make excellent use of it. ... What would you consider the characteristics of a good slogan? 8.

Title:Advertising Copy, Layout, and Typography
Author:Hugh G. Wales, Dwight L. Gentry, Max Wales
Publisher: - 1958


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