THE PLACE OF THE SLOGAN IN ADVERTISING To be of value as such, a slogan must be used continuously over a ... While the slogan has long been associated with campaign advertising, many retailers and other local firms make excellent use of it. ... What would you consider the characteristics of a good slogan? 8.
|Title||:||Advertising Copy, Layout, and Typography|
|Author||:||Hugh G. Wales, Dwight L. Gentry, Max Wales|