Advertising Media Workbook and Sourcebook

Advertising Media Workbook and Sourcebook

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This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with plenty of hands-on exercises. Units are compact and easy-to-understand, and they progres.So how can you be sure whether the information you find is reliable? ... For example, although information from a€œwikia€ sites, such as Wikipedia, may generally be reliable, you should know that such sites allow visitors to ... What type of site is it?

Title:Advertising Media Workbook and Sourcebook
Author:Kim Bartel Sheehan, D. W. Jugenheimer, L. D. Kelley
Publisher:Routledge - 2015-01-05


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