This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with plenty of hands-on exercises. Units are compact and easy-to-understand, and they progres.So how can you be sure whether the information you find is reliable? ... For example, although information from awikia sites, such as Wikipedia, may generally be reliable, you should know that such sites allow visitors to ... What type of site is it?
|Title||:||Advertising Media Workbook and Sourcebook|
|Author||:||Kim Bartel Sheehan, D. W. Jugenheimer, L. D. Kelley|
|Publisher||:||Routledge - 2015-01-05|