Advertising, the Media and Globalisation

Advertising, the Media and Globalisation

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This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.Apple is also a contender in the IPTV market: in fact, it had first launched its Apple TV set-top device in 2007, but at $USZ99, that ... In Australia, there is a FTA, advertisinga€”supported Freeview scheme for accessing digital television; a range of ... in which those viewers, like newspaper readers, have been accustomed to getting their content apparently at no cost. ... as does the pay-TV alternative, but they exhibit various combinations in practice, along with the attempts to integrate theanbsp;...

Title:Advertising, the Media and Globalisation
Author:John Sinclair
Publisher:Routledge - 2012-05-31


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