America Brushes Up

America Brushes Up

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qThe history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's topMarketers claimed their products did not need FDA approval because they were marketed as cosmetics while the FDA said if ... No baking soda toothpaste had ever claimed to actually whiten teeth, but Americans believed it did, she said.

Title:America Brushes Up
Author:Kerry Segrave
Publisher:McFarland - 2010-01-27


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