American Automobile Advertising, 1930-1980

American Automobile Advertising, 1930-1980

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qThis book provides a history of American automobile advertising over a half-century span, beginning with the entrenchment of the qBig Threeq automakers during the Depression and concluding with the fuel crisis of the 1970s and 1980s. The well illustrated text follows a thematic rather than chronological structure, tracing the development of principal elements in American automobile advertisingq--Provided by publisher.... of romantic fiction combined with that of the service manual to produce copy that was both tense and mundane. Yet the new model sold better than its predecessors of 1969a€“71, and in 1976 a€œThe Private World of Thunderbirda€ ... Chevrolet Monte Carlos and Cadillac Eldorado hardtops blurred any distinction that might once have existed between the personal car, the sports car, and the luxury coupe.

Title:American Automobile Advertising, 1930-1980
Author:Heon Stevenson
Publisher:McFarland - 2008-10-06


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