American Communication Research

American Communication Research

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This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia University's Freedom Forum Media Studies Center, the book features work by leading scholars, researchers, and media executives. Participants in the series have called the program qheroic and unprecedented.q The book encompasses essays, commentaries, and reports by such leading figures as William McGuire, Elihu Katz, and Leo Bogart, plus posthumous reports by Wilbur Schramm, Malcolm Beville, and Hilde Himmelweit. It also contains original insights on the collaboration of Frank Stanton, Paul Lazarfeld, and Robert K. Merton.However, a group of investors was very much interested in putting money into Radoxa#39;s system. ... In this case, Nielsen was unable to do anything about Seilera#39;s money, because Seiler was fairly well financed. Nielsen, however ... He was also able to get the company that owned the Arbitron service to pay Nielsen a 5% royalty on the use of its meters. The result ... Stanton was particularly interested in getting local ratings on CBS-owned stations in markets like New York and Chicago.

Title:American Communication Research
Author:Everette E. Dennis, Ellen Ann Wartella
Publisher:Routledge - 2013-11-05


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