Analysis and Evaluation 2007-2008

Analysis and Evaluation 2007-2008

4.11 - 1251 ratings - Source

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Analysis and Evaluation module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the examSo it may be that a Range Rover has better fuel economy than a Toyota Land Cruiser but if you, as a potential buyer, believe the opposite then Range Rover has the problem, not Toyota. This brings up the issue of who is the competition.

Title:Analysis and Evaluation 2007-2008
Author:Wendy Lomax, Adam Raman
Publisher:Routledge - 2007


You Must CONTINUE and create a free account to access unlimited downloads & streaming