This Twenty-Ninth Edition of ANNUAL EDITIONS: MARKETING provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructoras resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online.In this article, wea#39;ll review the most common pricing cues retailers use, and wea#39;ll reveal some surprising facts about how a and how well a those cues work. ... Globe undertook a four-month investigation of prices charged by Kohla#39;s department stores, focusing on the chaina#39;s Medford, Massachusetts, location. The team concluded that the store often exaggerated its discounts by inflating its regular prices.
|Author||:||John E Richardson|