Asian Advertising & Marketing

Asian Advertising & Marketing

4.11 - 1251 ratings - Source

The campaign is one of the first in Malaysia in the style of a pop music video, presenting Grandya#39;s as a trendy and exciting ... Nathan, who does his own market research, says the campaign has increased sales by 35 per cent. ... But McDonalda#39;s, in its bid to break into East Malaysia, has said it will consider sub- franchising.

Title:Asian Advertising & Marketing
Publisher: - 1992


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