Audience Evolution

Audience Evolution

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Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.New Technologies and the Transformation of Media Audiences Philip M. Napoli. a€”a€”. 2000. ... In The Handbook of New Media, ed. L. Lievrow ... Retrieved April 29, 2009, from: ChaosScenario2.0.pdf. a€”a€”.

Title:Audience Evolution
Author:Philip M. Napoli
Publisher:Columbia University Press - 2010-11-22


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