Audience Ratings

Audience Ratings

4.11 - 1251 ratings - Source

First published in 1988. Routledge is an imprint of Taylor a Francis, an informa company.Yet pay cable was generally underrated by as great a degree as basic cable. ... This operation is not set up to produce either average-minute or cumulative ratings, and its results were of limited ... rested on developing ratios from Nielsen Television Index meters between average quarter-hour and cumulative data for threeanbsp;...

Title:Audience Ratings
Author:Hugh Malcolm Beville
Publisher:Psychology Press - 1988


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