First published in 1988. Routledge is an imprint of Taylor a Francis, an informa company.Yet pay cable was generally underrated by as great a degree as basic cable. ... This operation is not set up to produce either average-minute or cumulative ratings, and its results were of limited ... rested on developing ratios from Nielsen Television Index meters between average quarter-hour and cumulative data for threeanbsp;...
|Author||:||Hugh Malcolm Beville|
|Publisher||:||Psychology Press - 1988|