If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourselfab According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authorsa wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.For decades, you could take it for granted that a Toyota would never break down or give you any problems. Jacky used to own a Geo Prizm GSI, which was basically a rebadged 1988 Toyota Corolla GTI 5-door liftback, when he was working inanbsp;...
|Author||:||Jacky Tai, Wilson Chew|
|Publisher||:||Marshall Cavendish International Asia Pte Ltd - 2011-08-31|