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If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourselfa€b According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authorsa€™ wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.For decades, you could take it for granted that a Toyota would never break down or give you any problems. Jacky used to own a Geo Prizm GSI, which was basically a rebadged 1988 Toyota Corolla GTI 5-door liftback, when he was working inanbsp;...

Author:Jacky Tai, Wilson Chew
Publisher:Marshall Cavendish International Asia Pte Ltd - 2011-08-31


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