Bargain Fever

Bargain Fever

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When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.Unless they could offer exclusive, comparisonproof products, brickandmortar stores morphed from shops into ... Theseapps use Smartphonesa#39; builtin camerasto snapan imageof a UPC code then scour the web forbetter prices. Retailers ... In fashion, Kohla#39;s and Macya#39;s rely on their own labels for 40 percent of sales; one ofJ.

Title:Bargain Fever
Author:Mark Ellwood
Publisher:Penguin - 2013-10-17


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