Best Practice Cases in Branding

Best Practice Cases in Branding

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After some initial debate, Apple decided to make the earphones white, in order to match color of the original iPod. ... to iPod theft, the New York Police Department issued a warning advising iPod owners to replace the earphones, so as not to make themselves a target. ... While Apple computers were once sold in both Best Buy and Circuit City retail locations, those relationships broke apart in 1998.

Title:Best Practice Cases in Branding
Author:Kevin Lane Keller
Publisher:Prentice Hall - 2008


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