After some initial debate, Apple decided to make the earphones white, in order to match color of the original iPod. ... to iPod theft, the New York Police Department issued a warning advising iPod owners to replace the earphones, so as not to make themselves a target. ... While Apple computers were once sold in both Best Buy and Circuit City retail locations, those relationships broke apart in 1998.
|Title||:||Best Practice Cases in Branding|
|Author||:||Kevin Lane Keller|
|Publisher||:||Prentice Hall - 2008|