Blue Skies

Blue Skies

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Cable television is arguably the dominant mass media technology in the U.S. today. Blue Skies traces its history in detail, depicting the important events and people that shaped its development, from the precursors of cable TV in the 1920s and '30s to the first community antenna systems in the 1950s, and from the creation of the national satellite-distributed cable networks in the 1970s to the current incarnation of qinfo-structureq that dominates our lives. Author Patrick Parsons also considers the ways that economics, public perception, public policy, entrepreneurial personalities, the social construction of the possibilities of cable, and simple chance all influenced the development of cable TV. Since the 1960s, one of the pervasive visions of qcableq has been of a ubiquitous, flexible, interactive communications system capable of providing news, information, entertainment, diverse local programming, and even social services. That set of utopian hopes became known as the qBlue Skyq vision of cable television, from which the book takes its title. Thoroughly documented and carefully researched, yet lively, occasionally humorous, and consistently insightful, Blue Skies is the genealogy of our media society.The refusal of the cable industry to sell product to competitors, or to do what they could to raise barriers to sale, was one of the driving forces behind ... by rain, but the dishes were small and, to some extent, inconspicuous, at least in comparison to the C-band sails of a decade before. ... DirecTV successfully targeted consumers in noncabled rural America, promoting the Disney and Turner networks.

Title:Blue Skies
Author:Patrick Parsons
Publisher:Temple University Press - 2008-04-05


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