Drawing on the authors' experience in marketing and as librarians and trustees, this book offers a step-by-step programme to get any library up to speed with minimal angst. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries enhance this library-focused handbook.We use hypothetical scenarios for a generic service a chat reference a to illustrate marketing concepts. ... to be saying, aquot;! dona#39;t have to fight for customers; I have more customers than I can handle with my limited staff and materials resources.
|Title||:||Blueprint for Your Library Marketing Plan|
|Author||:||Patricia Holts Fisher, Marseille Miles Pride, Ellen G. Miller|
|Publisher||:||American Library Association - 2006|