The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers: Looking at your current sales and working out where you want to go next, Making sure you're meeting a need, Looking at your prices (and how you present them), Talking to and nurturing your new and existing customers, Improving your post-sales service and Working to guarantee repeat sales. 'Breeze through these neat little qBusiness on a Shoestringq books during your commute. Boosting Sales, Cash Management and Marketing and PR should cover your bases - and if things go wrong there's the optimistically titled Surviving a Downturn to get you back on your feet.' The GuardianThe problem is that therea#39;s little you can do to control the competition, so dona#39;t sweat it! You do have to be aware of it, though. Competition is everywhere and many small business operators fret about what their competitors are doing because of the impact that their actions ... that someone other than you thinks there is gold to be found in the territory you are targeting, and that should be a comfort of sorts.
|Publisher||:||A&C Black - 2011-09-19|