Branding is more than a great logo. A brand is the essence of an organizationaits DNAaimpacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation ac 5 elements that trigger brand insistence ac Turning brand strategy into advertising ac Online branding ac Private label brands ac Creating acategory of onea brands ac Social responsibility, sustainability, and storytelling ac 60 nontraditional marketing techniques ac Metrics ac And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organizationas brand.Google uses links as one measure of your websitea#39;s popularity. Outbound linking ... Generally, you can pay per view or per click. Another online advertising vehicle to consider is TrueView in-stream, in-search, and indisplay ads on YouTube.
|Publisher||:||AMACOM Div American Mgmt Assn - 2014-12-30|