Brand Aid

Brand Aid

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Branding is more than a great logo. A brand is the essence of an organizationa€”its DNAa€”impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation a€c 5 elements that trigger brand insistence a€c Turning brand strategy into advertising a€c Online branding a€c Private label brands a€c Creating a€œcategory of onea€ brands a€c Social responsibility, sustainability, and storytelling a€c 60 nontraditional marketing techniques a€c Metrics a€c And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organizationa€™s brand.Google uses links as one measure of your websitea#39;s popularity. Outbound linking ... Generally, you can pay per view or per click. Another online advertising vehicle to consider is TrueView in-stream, in-search, and indisplay ads on YouTube.

Title:Brand Aid
Author:Brad VanAuken
Publisher:AMACOM Div American Mgmt Assn - 2014-12-30


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