Brand DNA

Brand DNA

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Simplified branding. Whether youa€™re a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your employee teams toward uncovering your branda€™s unique genetic code; your Dimensional Nucleic AssetsAr, from the inside out. Once defined, your business begins its transformation as it gets highly focused and infuses your brand DNA into your systems, leadership and culture, then through your promotional efforts. Brand DNA will help you establish a foundation for success by defining your distinguishing brand attributes: VALUES, STYLE, DIFFERENTIATORS, and STANDARDS upon which to create competitive advantage and build your authentic brand. It is the foundation that enables you to: a€c Cultivate a unified, inspired, and engaged employee culture that supports your brand 100% and shares common core values and performance standards a€c Create consistent brand experiences that win customers for life a€c Adapt your business strategy and set the rules for doing business a€c Establish the basis for brand awareness by leveraging your distinctive brand attributes through the behaviors of your employees a€c Create long term growth and sustainability for your business a€c Leverage your brand DNA attributes within your external marketing efforts, social media, and PR to create distinction and competitive advantageCelebrate with your team time well spent in building your Brand DNA! ... Do a few things well before tackling more. ... Again, your brand standards are a part of the a€œ innovativea€ area of the Brand DNA model and require that you review andanbsp;...

Title:Brand DNA
Author:Carol Chapman and Suzanne Tulien
Publisher:iUniverse - 2010-05-06


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