Brand is a Four Letter Word

Brand is a Four Letter Word

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Argues that to achieve success the focus of marketers should be on positioning and that branding is a product of marketplace response.Brand is a noun and, unlike Google, should never be used as a verb. Brand is the prize, but the actual work to be done is positioning, the art of which sits at the heart of marketing. This is a book about positioning.

Title:Brand is a Four Letter Word
Author:Austin McGhie
Publisher:Advantage Media Group - 2012


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