Brand New China

Brand New China

4.11 - 1251 ratings - Source

'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.... the iTunes Jukebox to Motorolaa#39;s next-generation a€œalways with youa€ mobile phones via a USB or Bluetooth connection. ... sitea€”Chinaa#39;s largest DRM (digital rights management) music download sitea€”a€œwith full track and ringtone downloadsanbsp;...

Title:Brand New China
Author:Jing Wang
Publisher:Harvard University Press - 2010-04-10


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