'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.... the iTunes Jukebox to Motorolaa#39;s next-generation aalways with youa mobile phones via a USB or Bluetooth connection. ... siteaChinaa#39;s largest DRM (digital rights management) music download siteaawith full track and ringtone downloadsanbsp;...
|Title||:||Brand New China|
|Publisher||:||Harvard University Press - 2010-04-10|