Brand NFL

Brand NFL

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Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.Olsen also described the a€œrigid patternization of black athletesa€ in the nfl: no black centers, 3 of 32 starting guards, 3 of 45 starting ... These were the a€œthinkinga€ and a€œ leadershipa€ positions, the ones requiring athletes to call the plays and the blocking schemes, responsibilities not to be ... In 1993, when 92 percent of running backs and 90 percent of wide receivers were black, 47 percent of offensive tackles, anbsp;...

Title:Brand NFL
Author:Michael Oriard
Publisher:Univ of North Carolina Press - 2010-09-12


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