Brand Relevance

Brand Relevance

4.11 - 1251 ratings - Source

focus on how to extend or improve. ... If there are strategic problems or opportunities that compete for funds, they may forego the opportunity even though it is attractive ... It had some fifteen years without a serious challenger and ultimately sold about 12.5 million units by 2009. ... GM was investing in robotics, Ford in trucks and the Taurus, and both in diversification. ... Chryslera#39;s ability to create a good design, innovate over time, and develop a loyal base created the fifteen-year window.

Title:Brand Relevance
Author:David A. Aaker
Publisher:John Wiley & Sons - 2010-12-15


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