Brand Zero: The complete branding guide for start -ups

Brand Zero: The complete branding guide for start -ups

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If you are thinking of starting up a business a€” whether online or in a pushcart or a small cafAc a€” you need to look into your branding. (how does it work, anyway?), brace yourselfa€bAccording to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the authora€™s wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. About the Authors For a decade, Jacky Tai headed the marking departments for several companies in the United States and Singapore before he joined International Enterprise Singapore. Heading its branding initiatives, Tai developed revolutionary training programmes that helped various companies a€” from innovative start-ups to established players a€” to better understand branding strategies. Jacky is currently Principal Consultant in StrategiCom, a B2B branding specialistYou can build a safercar than Volvo but unless Volvowillingly givesupitsownership of a€œsafetya€, it would benext to impossibleto wrestit away fromVolvo.Inthe year 2000, Renault wasable to make cars that scored five starsinthe European Car Assessment Programme (Euro NCAP) crash tests.7 The best Volvo thatyear was the S80, which scored fourstars.Of course ... Fordecades, you could take it for granted thata Toyota wouldnever break down or giveyouany problems.

Title:Brand Zero: The complete branding guide for start -ups
Author:Jacky Tai
Publisher:Marshall Cavendish International Asia Pte Ltd - 2013-12-01


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