The author of the bestselling qA Complaint Is a Giftq explores building band equity through enhanced and focused customer service.On-brand customer service deepens these emotional experiences through systems (for example, the lost bear program) that create staffcustomer interactions supporting the Build-A-Bear brand. One such brand story is that of a young boy whoanbsp;...
|Title||:||Branded Customer Service|
|Author||:||Janelle Barlow, Paul Stewart|
|Publisher||:||Berrett-Koehler Publishers - 2006-09-14|