Branded Customer Service

Branded Customer Service

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The author of the bestselling qA Complaint Is a Giftq explores building band equity through enhanced and focused customer service.On-brand customer service deepens these emotional experiences through systems (for example, the lost bear program) that create staffcustomer interactions supporting the Build-A-Bear brand. One such brand story is that of a young boy whoanbsp;...

Title:Branded Customer Service
Author:Janelle Barlow, Paul Stewart
Publisher:Berrett-Koehler Publishers - 2006-09-14


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