Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion a grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.have a marketing problem on your hands. Youa#39;ll notice, therefore, that ... This view is backed by David Kileya#39;s excellent (2004) book Driven: Inside BMW, The Most Admired Car Company in the World. Kiley quotes Hennie Chung, BMW North Americaa#39;s executive in charge of developing the BMW Z4. Its predecessor, the Z3, anbsp;...
|Publisher||:||Kogan Page Publishers - 2008|