Branding For Dummies

Branding For Dummies

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Do you think the logo makes a good impression for your business? ... Try this test when reviewing a logo design: Look at a proposed design; then set it aside and draw a quick rendition on a scrap of paper. ... Airbnb is an example of a business that unveiled a logo only to have fans and detractors howl over the symbola#39;sanbsp;...

Title:Branding For Dummies
Author:Bill Chiaravalle, Barbara Findlay Schenck
Publisher:John Wiley & Sons - 2014-12-04


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