The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.... that fail to make a connection with the brand. ... a special cocktail and name it after the business (check out www.baileys.com for some very interesting ways to use Baileys Irish Cream in cocktails, for example). - Non-alcoholic drinks can also be linked to your brand through descriptions and metaphors relating to taste.
|Title||:||Branding Your Business|
|Publisher||:||Brand Halo Ltd - 2008|