Branding Yourself

Branding Yourself

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Use Social Media to Build a Great Personal Branda€“and a Great Career! Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use todaya€™s social media platforms to attract new business and job opportunities youa€™ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationshipsa€bdemonstrate that you are the best solution to employersa€™ or partnersa€™ toughest problemsa€bbecome a recognized thought leadera€band translate your online network into great jobs, great projects, and a great career! Discover how to: a€c Build an authentic storyline and online identity that gets you the right opportunities a€c Choose the best social media tools for your personal goals a€c Blog your story boldly and effectively a€c Promote your events, accomplishments, victoriesa€band even defeats and lessons learned a€c Integrate online and offline networking to get more from both a€c Reach people with hiring authority and budgets on LinkedIn a€c Use Twitter to share the ideas and passions that make you uniquely valuable a€c Launch an online branding program that really gets noticed a€c Avoid a€œkillera€ social networking mistakes a€c Leverage your online a€œexperta€ status to become a published author or public speaker a€c Measure the success of your social media branding a€c Get new projects or jobs through your online friends and followersHow to Use Social Media to Invent or Reinvent Yourself Erik Deckers, Kyle Lacy ... But if you want to make a name for yourself, establish a good reputation, finally get that corner office, or even own your own successful business, you ... To do that, you need to be passionate about two things: the work you do, and yourself.

Title:Branding Yourself
Author:Erik Deckers, Kyle Lacy
Publisher:Pearson Education - 2010-12-17


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