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Kania explores the basics of online brand marketing and shows how to plan and execute a successful online branding strategy. This will develop a qnext generation media mixq to leverage both online and offline marketing media in promoting a brand. 25 illustrations.Features that demonstrate the UPS brand on the website include screen design and flow, utility, and download speeds. UPS is well known for package tracking, and customers can efficiently track packages from the UPS website. The companyanbsp;...
Author:Deborah Kania
Publisher:Ntc Business Books - 2001


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