Breakthrough Branding

Breakthrough Branding

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From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon -- successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same.American entrepreneur Sara Blakely chose the name Spanx for her new line of shapewear partly for its a€œvirgin-whore tensiona€ and ... We feel the name is edgy, fun, extremely catchy, and for a moment it makes your mind wander (admit it). Plusanbsp;...

Title:Breakthrough Branding
Author:Catherine Kaputa
Publisher:Nicholas Brealey Publishing - 2012-06-07


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