Bridges to the Customeras Heart successfully captures the essence of what it takes to be customer-centric. The to-do-list approach reduces complex concepts to ideas that you can use right on a Monday morning to deliver superior service to the customer in whatever business situation you find yourself. After reading every Bridge you feel like jumping right into the service arena as a genuine apostle of service excellence to do whatever it takes to satisfy the customer. Bridges speaks directly to senior management, frontline people, and the owner manager alike, challenging orthodoxy, business as usual, and mediocrity wherever they raise their ugly heads.A wise man once said, the fact that someone is willing to lay down his life for an idea does not necessarily make the idea correct. If you wish to know how great you are, just go and ask your customers and employees. ... Under Lou Gerstner, IBM, the once American icon, staged a spectacular come back, but you can be rest assured that things will ... 5 per cent overall despite innovative a#39;coola#39; products with respectable market shares such as the Apple iPod, iPhone, iTunes and the rest.
|Title||:||BRIDGES to the Customer's Heart|
|Publisher||:||Trafford Publishing - 2011-05-25|