Bridging Differences: Effective Intergroup Communication is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Author William B. Gudykunst has written this book from the perspective of qcommunicating with strangersq and addresses how factors related to our group memberships (e.g., inaccurate and unfavorable stereotypes of members of other cultures and ethnic groups) can cause us to misinterpret the messages we receive from members of those groups. Designed for students taking courses in Intercultural Communication or Intergroup Communication, Bridging Differences is also useful for many courses in Cultural Studies, Anthropology, Sociology, and Management.Aggressive separation involves using practices such as aattackinga or a sabotaginga members of the dominant groups (Orbe ... 114). The aggressive practices used by individuals using this approach inhibit their ability to promote major changes.
|Title||:||Bridging Differences: Effective Intergroup Communication|
|Author||:||William B. Gudykunst|
|Publisher||:||SAGE Publications - 2003-07-31|