This book tells the story of the constituent parts of British Leyland, later Rover Group, from the merger in 1968 to the end of production of the last MG Rover in 2005. The story has been told before, but this account is different. It is told by three people who were part of it, in senior roles, with the opportunity to observe and understand what happened and why. It is not another neat analysis by journalists or academics, using facts in the public domain and fitting them to a theory. The story is a complex one and the authors' views are not necessarily those held by academics and previous commentators. There is still much that is relevant in a re-telling of the path leading up to this, for economy and society today.Asaresult, 1989 and1990 were years of steady progress towards higher operational standards and an improving financial positiona ... The Rover 600 was closely derivedfromthe HondaAccord, which Honda haddecided to bethefirst car manufactured atSwindon. ... Honda had been kept fully informed of the proceedings with British Aerospace andhad no problems with continuing the relationship. Indeedanbsp;...
|Title||:||British Leyland Motor Corporation 1968-2005|
|Author||:||Mike Carver, Nick Seale, Anne Youngson|
|Publisher||:||The History Press - 2015-03-15|