Building Successful Online Communities

Building Successful Online Communities

4.11 - 1251 ratings - Source

Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster--not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The social sciences can tell us much about how to make online communities thrive, offering theories of individual motivation and human behavior that, properly interpreted, can inform particular design choices for online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.The book focuses on five high-level design challenges: starting a new community, attracting new members, encouraging commitment, encouraging contribution, and regulating misbehavior and conflict. By organizing their presentation around these fundamental design features, the authors encourage practitioners to consider alternatives rather than simply adapting a feature seen on other sites.Sample World of Warcraft recruiting announcements. character (i.e., gain experience points) before moving to a superior ... a#39;a#39;Most* gear will be EPGP based, but there will be some pieces that will go to the classa#39; spec itwill suit the most to help progression of the guild ... a fewmore people to our family Wea#39;re a Pw-E.*PvP guild that spends way too much time on ventrilo, and not nearly enough time raiding.

Title:Building Successful Online Communities
Author:Robert E. Kraut, Paul Resnick, Sara Kiesler, Moira Burke, Yan Chen, Niki Kittur, Joseph Konstan, Yuqing Ren, John Riedl
Publisher:MIT Press - 2012-03-23


You Must CONTINUE and create a free account to access unlimited downloads & streaming