Business Economics

Business Economics

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This introduction emphasises the business applications of economic theory, without sacrificing rigour. Hornby takes care to explain concepts such as the theory of the firm, production and game theory.Figure 8.3 Problems with average cost pricing MC (A and B) AC (A and B) MCa - This lower price would then attract ... of MBA (Master of Business Administration) students is a matter of some debate in business schools throughout the UK.

Title:Business Economics
Author:Win Hornby, Robert Gammie, Stuart Wall
Publisher:Pearson Education - 2001-01


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