Business in Asia

Business in Asia

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This collection focuses on the role of entrepreneurship - both private and state - in propelling Asian economic growth in the five decades since the end of the Second World War. The volume places the familiar names of Asian business, such as Haier, Mitsubishi, Proton and Reliance, in a long term historical and policy context. At first, government policies created the conditions conducive to economic growth, but very rapidly the dynamism of local entrepreneurship took over and economic liberalisation emerged as the key policy instrument to unfetter local initiative: Maoist, Nehruvian and like policies have been superseded in Asia's rising giants. The 21st century is now being heralded as the 'Asian Century'. This book helps us to understand what has made this possible.In 2000 Hyundai began a somewhat torrid alliance with Daimler Chrysler, which finally ended in May 2004 when the German company sold its 10.5% ... In 2004 the plans were to produce 70, 000 Sonata sedans and 60, 000 Elantra sedans and to target 12% of the market share in the fiercely ... Designs were improved, prices became competitive and new innovative customer services were introduced.

Title:Business in Asia
Author:Russell Smyth, Marika Vicziany
Publisher:Monash Asia Institute - 2008-01


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