Business Policy and Strategy

Business Policy and Strategy

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In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial. By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives. Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment. FeaturesLater, the name was expanded to production and operations management (POM) or more simply, operations management (OM), to include service industries as well. POM is the business function that primarily plans, organizes, coordinates, anbsp;...

Title:Business Policy and Strategy
Author:Cheryl Van Deusen, Steven Williamson, Harold C. Babson
Publisher:CRC Press - 2007-03-19


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