Business Strategy in a Semiglobal Economy

Business Strategy in a Semiglobal Economy

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This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, qBusiness Strategy in a Semiglobal Economyq raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.... to meet changing requirements, while reducing costs at the same time.3 In 2004, General Motors reorganized itself from ... Ford, and Mazda bundle their cars together with multiple services for local markets such as towing and maintenance, anbsp;...

Title:Business Strategy in a Semiglobal Economy
Author:Panos Mourdoukoutas
Publisher:M.E. Sharpe - 2006-01-01


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